The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Ogilvy Group
Client
Title
Category
Award
Points
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: Best of Public Relations
Points: 90.00
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: Best of Direct Marketing
Points: 90.00
Fertilizer 2.5
Agency: Grey Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Chubcheevit Studio / Bangkok + VISIONARY GROUP CO,. LTD. / Bangkok
Client: Thai Health Promotion Foundation
Category: Green Pencil
Points: 90.00
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19
Category: Best of Music & Sound Craft
Points: 90.00
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19
Category: Best of Film & Video
Points: 90.00
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: Best of Creator Content
Points: 90.00
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: Creative Marketer
Points: 90.00
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: Community Engagement
Points: 45.00
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: Best Use of TikTok
Points: 45.00
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: Community Building
Points: 45.00
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: Digital & Online
Points: 45.00
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: Social Media / Creator-Driven Engagement
Points: 45.00
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: Social Media / Influencer Marketing
Points: 45.00
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: Creator / Brand Collaboration
Points: 45.00
Claustrobars
Agency: Grey / London
Client: Stella Artois
Category: Billboards & Transit / Series
Points: 45.00
Get Unready
Agency: Ogilvy / New York
Client: Dove
Category: Billboards & Transit / Series
Points: 45.00
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19
Category: Sound Design
Points: 45.00
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: Social Media / Influencer & Creator
Points: 45.00
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health
Category: Innovation / New Ideas in Pharma
Points: 45.00
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 45.00
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19
Category: Use of Drama
Points: 45.00
Baby Minder
Agency: Ogilvy Health / New York
Client: Eurofarma
Category: AI Integration in New Products
Points: 45.00
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: Multi-Creator Collaboration
Points: 45.00
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: Community Activation
Points: 45.00
Potty-tunities
Agency: Grey / New York + Georgia Pacific / Atlanta, GA + OMD / New York + Burson / New York
Client: Angel Soft
Category: Innovation / Use of Media in Direct Marketing
Points: 22.50
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: Community Building
Points: 21.00
How Dove took on a new era of toxic beauty
Agency: Ogilvy UK / London
Client: Dove
Category: Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Points: 21.00
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: Public Relations
Points: 21.00
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health
Category: Innovation / Execution in Pharma
Points: 21.00
Baby Minder
Agency: Ogilvy Health / New York
Client: Eurofarma
Category: Innovation / New Ideas in IP & Product Design
Points: 21.00
Claustrobars
Agency: Grey / London
Client: Stella Artois
Category: Craft / Photography
Points: 21.00
Saltanat Light
Agency: GForce Grey / Almaty
Client: Citix
Category: Creative Use of Data
Points: 21.00
Claustrobars
Agency: Grey / London
Client: Stella Artois
Category: Craft / Photography
Points: 21.00
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19
Category: Craft / Use of Drama
Points: 9.00
One More Question
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires
Client: Lalcec
Category: Innovation / Use of Media in Public Relations
Points: 9.00
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health
Category: Product Packaging
Points: 9.00
Shades of Red
Agency: DAVID / Madrid
Client: The Coca-Cola Company
Category: B2B Communications
Points: 9.00
Showroom on Ice
Agency: Ogilvy / Amsterdam
Client: Loods 5
Category: Experiential & Installations
Points: 9.00
Fractional Window Shopping
Agency: Ogilvy Canada / Toronto + TD + Shoot Studio
Client: TD Bank
Category: Brand Installations
Points: 9.00
Still Open
Agency: DAVID / Madrid
Client: JCDecaux Spain
Category: Out of Home for Good
Points: 9.00
SUN RESERVE
Agency: Grey Brasil / Sao Paulo + Grey Global / New York
Client: CORONA AMBEV
Category: Out of Home for Good
Points: 9.00
Shades of Red
Agency: DAVID / Madrid
Client: The Coca-Cola Company
Category: Innovation / Use of Media in Out of Home
Points: 9.00
Chai Bansuri - The Tea Flute
Agency: Ogilvy / Mumbai
Client: Brooke Bond Taj Mahal Tea
Category: Innovation in Music & Sound Craft
Points: 9.00
The Royale Will
Agency: DAVID / New York
Client: Supercell
Category: Streaming and Creator
Points: 9.00
Renu vs The City
Agency: Ogilvy / Mumbai
Client: St. Jude India ChildCare Centres
Category: Craft / Writing
Points: 9.00
Client:
Vaseline
Title:
Vaseline Verified
Category:
Best of Public Relations
Award:
2026 Public Relations Best of Discipline Pencil
Points:
90.00
Client:
Vaseline
Title:
Vaseline Verified
Category:
Best of Direct Marketing
Award:
2026 Direct Marketing Best of Discipline Pencil
Points:
90.00
Client:
Thai Health Promotion Foundation
Title:
Fertilizer 2.5
Category:
Green Pencil
Award:
2026 Green Pencil Green Pencil
Points:
90.00
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Best of Music & Sound Craft
Award:
2026 Music & Sound Craft Best of Discipline Pencil
Points:
90.00
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Best of Film & Video
Award:
2026 Film & Video Best of Discipline Pencil
Points:
90.00
Client:
Vaseline
Title:
Vaseline Verified
Category:
Best of Creator Content
Award:
2026 Creator Content Best of Discipline Pencil
Points:
90.00
Client:
Vaseline
Title:
Vaseline Verified
Category:
Creative Marketer
Award:
2026 Creative Marketer Creative Marketer Pencil
Points:
90.00
Client:
Vaseline
Title:
Vaseline Verified
Category:
Community Engagement
Award:
2026 Social Media Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
Vaseline Verified
Category:
Best Use of TikTok
Award:
2026 Social Media Best Use of TikTok Pencil
Points:
45.00
Client:
Vaseline
Title:
Vaseline Verified
Category:
Community Building
Award:
2026 Public Relations Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
Vaseline Verified
Category:
Digital & Online
Award:
2026 Public Relations Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
Vaseline Verified
Category:
Social Media / Creator-Driven Engagement
Award:
2026 Direct Marketing Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
Vaseline Verified
Category:
Social Media / Influencer Marketing
Award:
2026 Direct Marketing Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
Vaseline Verified
Category:
Creator / Brand Collaboration
Award:
2026 Cultural Driver Gold Pencil
Points:
45.00
Client:
Stella Artois
Title:
Claustrobars
Category:
Billboards & Transit / Series
Award:
2026 Out of Home Gold Pencil
Points:
45.00
Client:
Dove
Title:
Get Unready
Category:
Billboards & Transit / Series
Award:
2026 Out of Home Gold Pencil
Points:
45.00
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Sound Design
Award:
2026 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
Vaseline Verified
Category:
Social Media / Influencer & Creator
Award:
2026 Health & Wellness Gold Pencil
Points:
45.00
Client:
Alivia Health
Title:
Glowing Relief
Category:
Innovation / New Ideas in Pharma
Award:
2026 Pharma Gold Pencil
Points:
45.00
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Gold Pencil
Points:
45.00
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Use of Drama
Award:
2026 Film & Video Gold Pencil
Points:
45.00
Client:
Eurofarma
Title:
Baby Minder
Category:
AI Integration in New Products
Award:
2026 IP & Product Design Gold Pencil
Points:
45.00
Client:
Dove
Title:
Get Unready
Category:
Newspaper / Series
Award:
2026 Print & Promotional Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
Vaseline Verified
Category:
Multi-Creator Collaboration
Award:
2026 Creator Content Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
Vaseline Verified
Category:
Community Activation
Award:
2026 Creator Content Gold Pencil
Points:
45.00
Client:
Angel Soft
Title:
Potty-tunities
Category:
Innovation / Use of Media in Direct Marketing
Award:
2026 Direct Marketing Gold Pencil
Points:
22.50
Client:
Vaseline
Title:
Vaseline Verified
Category:
Community Building
Award:
2026 Social Media Silver Pencil
Points:
21.00
Client:
Dove
Title:
How Dove took on a new era of toxic beauty
Category:
Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Award:
2026 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Vaseline
Title:
Vaseline Verified
Category:
Public Relations
Award:
2026 Health & Wellness Silver Pencil
Points:
21.00
Client:
Alivia Health
Title:
Glowing Relief
Category:
Innovation / Execution in Pharma
Award:
2026 Pharma Silver Pencil
Points:
21.00
Client:
Eurofarma
Title:
Baby Minder
Category:
Innovation / New Ideas in IP & Product Design
Award:
2026 IP & Product Design Silver Pencil
Points:
21.00
Client:
Stella Artois
Title:
Claustrobars
Category:
Craft / Photography
Award:
2026 Print & Promotional Silver Pencil
Points:
21.00
Client:
Dove
Title:
Get Unready
Category:
Craft / Art Direction
Award:
2026 Print & Promotional Silver Pencil
Points:
21.00
Client:
Citix
Title:
Saltanat Light
Category:
Creative Use of Data
Award:
2026 Creative Use of AI Silver Pencil
Points:
21.00
Client:
Stella Artois
Title:
Claustrobars
Category:
Craft / Photography
Award:
2026 Design in Advertising Silver Pencil
Points:
21.00
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Craft / Use of Drama
Award:
2026 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Lalcec
Title:
One More Question
Category:
Innovation / Use of Media in Public Relations
Award:
2026 Public Relations Bronze Pencil
Points:
9.00
Client:
Alivia Health
Title:
Glowing Relief
Category:
Product Packaging
Award:
2026 Direct Marketing Bronze Pencil
Points:
9.00
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
B2B Communications
Award:
2026 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Loods 5
Title:
Showroom on Ice
Category:
Experiential & Installations
Award:
2026 Out of Home Bronze Pencil
Points:
9.00
Client:
Stella Artois
Title:
Claustrobars
Category:
Craft / Photography
Award:
2026 Out of Home Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Get Unready
Category:
Craft / Photography
Award:
2026 Out of Home Bronze Pencil
Points:
9.00
Client:
TD Bank
Title:
Fractional Window Shopping
Category:
Brand Installations
Award:
2026 Out of Home Bronze Pencil
Points:
9.00
Client:
JCDecaux Spain
Title:
Still Open
Category:
Out of Home for Good
Award:
2026 Out of Home Bronze Pencil
Points:
9.00
Client:
CORONA AMBEV
Title:
SUN RESERVE
Category:
Out of Home for Good
Award:
2026 Out of Home Bronze Pencil
Points:
9.00
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
Innovation / Use of Media in Out of Home
Award:
2026 Out of Home Bronze Pencil
Points:
9.00
Client:
Brooke Bond Taj Mahal Tea
Title:
Chai Bansuri - The Tea Flute
Category:
Innovation in Music & Sound Craft
Award:
2026 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Supercell
Title:
The Royale Will
Category:
Streaming and Creator
Award:
2026 Gaming Bronze Pencil
Points:
9.00
Client:
Supercell
Title:
Clashteroid
Category:
Craft / Storytelling
Award:
2026 Gaming Bronze Pencil
Points:
9.00
Client:
St. Jude India ChildCare Centres
Title:
Renu vs The City
Category:
Craft / Writing
Award:
2026 Health & Wellness Bronze Pencil
Points:
9.00
